![]() Investors may have interpreted the news as a sign that company is reducing its dependence on Facebook - whether or not that is the case. Zynga began talking last fall about its own online playground ‘Project Z.’ Sebastian said the announcement was expected and is baked into Zynga’s guidance. The announcement is a sign that Zynga, which went public in December, ‘is moving from technology investment mode to harvest mode,’ which should ultimately improve its profit margins, the analyst said. While the company is still ‘holding hands’ with Facebook, Sebastian said, Zynga will be the centerpiece and brand name for its new gaming destination, and ‘there is a lot of value in that.’ 1 social network that is its biggest partnerĬolin Sebastian, an analyst at Baird who follows gaming and Internet companies, said it’s ‘smart for Zynga to create an independent and healthy platform.’ Zynga is launching a new games service that allows users to play on the company's website instead of Facebook, potentially driving traffic away from the world's No. Zynga plans to share feedback with developers like Mobscience about players’ experiences, including how engaged they are with a particular game or how much they want to continue playing. ![]() ‘We really have shifted our entire company’s mission and mantra to become the Zynga of Zynga,’ Witz said. , he added ‘creates a separate space where people who love to play games can play games.’Īnd Mobscience will be among its beneficiaries: Zynga said Thursday that it will let other developers create games for its network, giving them access to the 240 million people who play Zynga games each month. #CITYVILLE GAME ONLINE PLAY FREE HOW TO#‘Facebook has been struggling with how to handle two sets of users - one set who loves games and one set who doesn’t,’ said Michael Witz, the CEO of online game company Mobscience. That means no baby photos, status updates or links to news stories. ![]() On, they will have ‘zFriends,’ and their profiles will be all about gaming. 'It’ll be a place for people whose Facebook friends don’t play the games they play, or don’t play games at all, he said. ![]() John Schappert, Zynga’s chief operating officer, says the new site will be ‘focused solely on gaming’ once it launches later this month. Players will log into the site with their Facebook account information and spend money in the games through Facebook.īut Zynga hopes the move will lure more players and get them to spend more time on its games, unencumbered by the non-game-related Facebook updates and comments that can distract them from tending to their virtual farms, cities or poker games. Zynga pioneered the genre with hits such as Farmville and Mafia Wars, but also offers games such as Empires and Allies and Indiana Jones titles. 'If the use of Zynga games on our Platform declines, if Zynga launches games on or migrates games to competing platforms, or if we fail to maintain good relations with Zynga, our financial results may be adversely affected. 'Zynga’s apps generate a significant number of pages on which we display ads from other advertisers,' the company said in its filing. In Facebook's recent IPO filing, it was revealed that Zynga games accounted for $445 million of Facebook's revenue - 12 per cent of the site's total. The game company has a market capitalisation of $10 billion - and accounts for a surprisingly large amount of Facebook's revenue. Zynga dominates Facebook gaming, controlling 38 per cent of daily gamers. The game company has unveiled a new online destination,, where people can play its games away from Facebook. ![]() #CITYVILLE GAME ONLINE PLAY FREE FREE#Game maker Zynga accounts for 12 per cent of Facebook's revenue - 'social games' such as Farmville have been hugely profitable on the social networkįacebook feeds could finally be free of the scourge of endless updates from fans of Zynga's 'social' Facebook games such as Cityville and Farmville. ![]()
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